How we help brands succeed.
A brand is a living entity. The product of a thousand tiny gestures. Everything you do from the products you create to the way you reply to Instagram comments, the photos you use to the materials in your packaging. All these touchpoints in your customer’s experience tell a compelling story and build your reputation.
Audits & Insights
This is the first step in identifying opportunities for your brand, so we’ll invest time in discovery, diagnosis, and measurement of your market, customers, and current experience, including our action-driving SEO and Brand Audits.
Brand Consultancy
With years of first-hand retail and e-commerce knowledge, we’re uniquely placed to understand your business and your brand. We’ll analyse every channel—paid, owned, and earned—resulting in your Recipe for Growth, an invaluable eCommerce business plan that will inform and impact all future activity and deliverables.
Brand Strategy
We’ll collaborate to discover and define your brand purpose and proposition, asking the big questions like: What makes you unique? What are you here to do? Why should your customers care? Need help with brand naming and brand architecture, too? We’re there, always with an eye on the wider customer experience.
Visual Identity
Using these insights, analysis, and discovery, we’ll create the building blocks of your visual identity. This can be everything you need—logos, colours, typography, imagery, graphic devices, illustration and photography styles, all working together to create an authentic brand that people can rally behind.
Brand Guidelines
Just like with people, brands build trust through consistent, authentic behaviour. Your digital brand guidelines will allow your business to grow without losing the identity you’ve worked so hard to create. This may include design systems, toolkits, and practical tools to support consistently high-quality and on-brand comms. We’ll deliver these guidelines in a single online format which allows you to access all your brand assets with ease.
Tone of Voice
What you say and how you say it has never been more important, particularly for brands seeking to stand out from the crowd and build customer relationships. We’ll create guidelines that allow your brand personality to shine in everything you say or do, from your proposition to your latest product launch.
Your brand is the single most important investment you can make in your business, so it always comes first in everything we do. These are the essential first steps on your roadmap to growth. When you take the time to craft your brand, it becomes the foundation of everything that follows, and it’s how you stand out in a crowded marketplace.
We’ll take the time to work with you to really get to know your brand, your community, and your business—it’s the only way to find that sweet spot, balancing strategy and creativity, art and science, brand and best practice. Using our years of industry knowledge and experience, we’ll deliver a rigorous e-commerce business plan that translates into a truly distinctive brand—a solid foundation on which to inspire trust, grow your community, and create authentic connections with your customers.
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